Dates
This workshop is designed to help retail owners unlock their full potential by creating unforgettable customer experiences that drive loyalty and growth. Together, we’ll map out the ideal customer journey—from brand discovery to post-purchase support—and identify opportunities to elevate every touchpoint. We'll also explore strategies for aligning eCommerce and in-store experiences, effective upselling, and reinforcing your brand’s values across all sales channels.
Attend this in-person session and learn the following:
• Mapping the ideal customer retail journey, with examples, from discovery to post-purchase support.
• Identifying process gaps and implementing improvements, i.e. inventory management, effective merchandising, etc.
• Review effective upselling, and reinforcing the brand’s values across all sales channels including e-commerce.
Presented by Erika Oakes. She is a seasoned retail consultant and founder of Erika Oakes Consulting. With over eight years of experience in both eCommerce and brick-and-mortar retail, Erika helps businesses create seamless customer experiences that drive growth and loyalty. Specializing in product development, retail operations, and marketing, she works with entrepreneurs and start-ups to refine their customer journeys and strengthen their brand presence across all sales channels. Erika is passionate about empowering businesses to thrive in today’s competitive retail landscape.
*Please note: this event may be cancelled if we do not have a minimum of 6 people.
