Small Business Centre: Introduction to Primary and Secondary Research

Learn the fundamentals of primary and secondary research and how they can benefit a starting business.

In this 90-minute class, we will explore the fundamentals of primary and secondary research and how they can benefit a starting business. By understanding these research methods, you will be equipped with valuable tools to gather information, make informed decisions, and gain a competitive edge in the marketplace.

The class will cover the following key topics:

1) Introduction to Research:

• Definition and importance of research in business decision-making.
• Overview of primary and secondary research methods.

2) Primary Research:

• Definition and examples of primary research.
• Different primary research techniques, such as surveys, interviews, observations, etc.
• Steps involved in conducting primary research.

3) Secondary Research:

• Definition and examples of secondary research.
• Sources of secondary research data, focused on sources available through the London Public Library
• Advantages and limitations of secondary research.
• Techniques for effectively accessing and evaluating secondary research data.

Speakers

David Proudfoot, Senior Business Advisor at the London Small Business Centre

Mark Richardson, graduated with an M. Div. (Atlantic School of Theology) and a library science degree from Western. He has been a librarian for the local separate school board and the Small Business Centre, as well as an archivist for the Diocese of Huron. He has been a librarian at London's downtown Central Library since 2000.

Presented by the Small Business Centre