Dates
Convened Online
Whether you have an idea for a new product, want to get your product onto more shelves or you’re an established brand looking to engage on social media, this workshop addresses the challenges of going to market and standing out in the market, especially in a shifting pandemic climate.
This crash course will show you how to create a social media strategy for your Consumer Packaged Goods (CPG) brand, to help you get on shelves, get on Amazon or other ecommerce platforms, and sell direct to consumers. We will go through the three steps of the purchase funnel: brand awareness, consideration, and conversion. We will discuss brand alignment, brand tone, messaging, and content strategy.
This is an ideal course for someone who works with a mid-range or growing food, makeup, personal care, household or other CPG brand and hopes to elevate it to the next level by widening their distribution network. This is also ideal for an established brand who is not yet on social media, but hopes to create a brand presence here. This is good food for thought for the entrepreneur who is thinking of starting a new business.
By the end of this session, you will determine the following:
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Brand Voice / Brand Tone: What is the persona to which the brand adheres? What are its values, humour, and digital communication style?
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Content Strategy: What is the visual style that connects all of your marketing materials, from social media to your marketing collateral? What colour scheme, shapes, patterns, filters, graphic styles, fonts, social features and aesthetic strategies are available, and which will you use?
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Community Pillars: What categories of posts should be going out on social media, and how frequently should they go out?
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Purchase Funnel Plan: What happens once we have a regular organic social media strategy, and how do we convert that to sales?
Facilitator Bio
Kelly Samuel is the founder of Let's Snack Toronto, and a proud member of the Forbes Agency Council.
Kelly has contributed a dozen articles to Forbes.com about social media marketing, digital trends, and digital marketing tips for other agency members. Notably, she has also been featured by Global News in an interview about social media ethics, The Globe and Mail on Instagram, and has delivered seminars on digital marketing internationally.
Prior to founding Let's Snack Toronto, Kelly founded and managed a different Social Media Agency in Toronto. She was also a content creator with popular radio station Indie88, contributing nearly 100 articles on pop-culture and relevant events for their social channels. Prior to this, Kelly was the Director of Marketing at 94.9 CHRW Radio at Western University.
Kelly received her Honours Bachelor of Arts from the University of Western Ontario with a double major in Media Information and Technology and Visual Arts. She completed her FacebookBlueprint Certification and is an expert with Facebook Ads, and continues to seek emerging trends and knowledge.
