rTraction is exploring the brand story of London, Ontario, Canada. They have interviewed over 25 individuals, capturing some of them on Facebook Live. It started with a blog post - what is our city's brand story? The project has evolved into a multi-platform story and is now being produced as a podcast.
See below for an interview with Kapil Lakhotia, President and Chief Executive Officer (CEO) of the London Economic Development Corporation (LEDC). You can learn more about LEDC's interview for the Branding #LdnOnt project here.
