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Disney bringing its magical mantras to London

How does one of the most well-known companies on the planet acquire and retain the best talent? What’s the best way to build and maintain a solid customer base? How can the same strategies be used to take your organization to the next level?

Your questions will be answered on June 19 at a one-day seminar that will see Disney Institute share formulas and lessons to boost creativity, innovation and leadership in your organization.

McMaster University’s DeGroote School of Business is bringing “Disney’s Approach to Business Excellence” to the London Convention Centre. The exciting seminar will feature lessons to take your business down Disney’s never-ending pursuit of excellence.

Maybe you’re looking to be an effective leader to drive results or you’re interested in creating and rewarding workforce heroes — whatever your business priority, the seminar will leave you charmed with Disney’s proven strategies.

Attendees will learn about Disney’s world-renowned links of the “Chain of Excellence” as they learn including:

  • Disney’s hiring process
  • Strategies on employee involvement
  • Disney’s definition of brand loyalty
  • Qualitative and qualitative techniques of knowing and understanding customers

DeGroote Business School and the London Economic Development Corporation have partnered and have been generating buzz about the event on social media — on Twitter at @DeGrooteBiz and @LondonEDC.  Join in the conversation!

Excited yet? Register today by visiting http://execed.degroote.mcmaster.ca/programs/disneys-approach-to-business-excellence

WHAT: Disney's Approach to Business Excellence

WHEN: June 19, 2014, 7:30 a.m. – 4:30 p.m.

WHERE: London Convention Centre, 300 York Street

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Ashley Conyngham

Ashley Conyngham

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