LEDC Appoints New Director of Marketing and Communications

The London Economic Development Corporation (LEDC) today announced the appointment of Patricia Hoffer as Director of Marketing and Communications. Patricia comes to the LEDC from St. Joseph’s Health Care Foundation, where she worked for over four years, most recently as the Senior Communications Officer, responsible for the Foundation’s Communications and Donor Relations portfolio. Previous positions with The University of Western Ontario, Science North Foundation, and Ottawa Business News helped hone her skills in marketing, communications, strategic planning and development. Patricia is a graduate of Concordia University’s Journalism and Communication Studies program. “Patricia brings strong experience in strategic marketing analysis and communication,” said LEDC President and CEO John Kime. “We also see in Patricia an energy and enthusiasm for London that will be a tremendous asset to our already strong team.” As Director of Marketing and Communications, Patricia will coordinate and execute the LEDC marketing plan and ensure the marketing and communication strategies successfully promote the London Advantage and the LEDC to key influencers and decision makers around the world. Patricia joins the LEDC team on Monday, April 12th, 2004. For more information contact: John Kime, President and CEO London Economic Development Corporation 661-4545