(London, ON) - fDi Magazine (from the Financial Times Ltd.) announced the winners of its 2012 fDi Digital Marketing Awards. The inaugural award for digital marketing excellence in the foreign direct investment (FDI) arena recognized the efforts and campaigns of economic development agencies around the world. A panel of judges ranked entries across eight categories, including the London Economic Development Corporation (LEDC), which ranked in three of the award’s digital marketing categories.
In the category of Best Use of Social Media, the LEDC was ranked #4 internationally, and again at #19 in the list of Top Websites. For Top City Digital Marketing, the LEDC was ranked #6, among agencies in New York City, Hong Kong, Calgary, and Chicago.
“The LEDC board and team have embraced an innovative digital strategy that has amplified our FDI global reach,” explains Kadie Ward, Director of Marketing and Communications for the LEDC. “I’m proud to lead the team and digital strategy for London’s success.”
The fDi report notes that their awards recognize and celebrate the innovation of agencies as they “maximize online advantages” and utilize web tools and technology to market their cities. The year’s winners, including the LEDC, were named as “the cities, regions, and countries that are out front in the marketplace [who] are doing the best job at digital marketing.”
The LEDC’s president and CEO, Peter White, is also proud of the acknowledgment: “To be ranked as one of the leading performers in the world for our digital marketing strategies is an honour, and we are thrilled to be recognized in this way amongst some of the top global agencies and cities. This is a victory for London, Ontario.”
The fDi Digital Marketing Awards 2012 report, that names the best digital marketing campaigns from agencies around the world, can be viewed here
fDi Intelligence, a division of The Financial Times Ltd, is the largest FDI centre of excellence globally. Specialising in all areas relating to foreign direct investment and investment promotion, the full suite of services includes: location advertising to generate brand awareness; industry-leading intelligence tools to develop FDI strategies and identify potential investors; and tailored FDI events and investor roundtables to meet target companies and generate business leads.
For more information:
Kadie Ward
Director, Marketing and Communication
The London Economic Development Corporation
Cell: 226-688-6452
Office: 519-661-1883
Email: Kward@ledc.com
