LONDON, ON, April 8, 2013 – After nearly a decade of outsourcing print and direct mail fulfillment for its clients’ marketing campaigns, The OTC Group, a London based company has brought these capabilities in-house – and to a whole new level – with the acquisition of the Xerox iGen™ 150 Press.
While the trend for traditional print companies is to add marketing services to help drive profit in a changing marketplace, The OTC Group did the opposite by first developing successful marketing and automated online ordering solutions and then, to meet demand, invested in equipment to process print and mail services onsite – a move that has increased both productivity and profitability.
“Xerox has simplified the process to take complex campaigns to market quickly and our clients are reaping the benefits,” said Tim Graham, President of The OTC Group. “The iGen 150 Press capabilities allow us to increase our responsiveness and capacity to react to today’s marketplace. Speed, quality and accuracy are essential and our technologies and new equipment enable us to control all of these elements in-house.”
Life at the leading personalized marketing solutions provider used to go something like this: when a customer called in the morning with a request for an urgent personalized direct mail campaign, The OTC Group’s turn-key technologies would pull and clean data, create a direct mail piece with integrated variable imagery, generate personalized websites to complement the print campaign and immediately output print-ready PDFs in the same day.
Creating the output was not the challenge though; the delay came from waiting for traditional printers and mail house providers to match the speed of The OTC Group’s requirements and meet their clients’ expectations for a swift turnaround. Now, with in-house equipment that includes the Xerox iGen 150 Press, Xerox 770 Digital Color Press and a W+D BB700 inserting machine, order fulfillment has become an integral part of the company’s on-demand service offering.
Due to the fast production speeds of the iGen 150 Press, Graham estimates the company only turns on the press for an average of one week per month and the technology gives the company a higher level of quality control than when it was outsourcing the process. In addition, with the iGen 150 Press’ green button and lights-out printing capabilities an entire program can run without anyone being in the production facility, which also contributes to productivity and profitability.
When it came to making a purchase decision, Graham chose the iGen 150 Press for its faster print speeds, improved automation capabilities and its best-in-class digital print quality. Features include:
- A new 2,400 x 2,400 dpi imaging system – the most precise resolution available on an iGen system to date. And new line screen refine shape, sharp detail and text quality.
- An Auto Density Control System detects and corrects streaks before they occur.
- And Automated Color Maintenance eliminates manual steps by analyzing color and notifying the operator when the press is ready for production.
The press can also handle a range of paper stocks such as textured, translucent and heavy cover-weight papers, in addition to Xerox’s Never Tear line of synthetic paper. Print providers can easily create mixed paper jobs such as direct-mail campaigns with tear-out reply postcards or wedding albums.
About Xerox
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries. For more information, visit http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com. For investor information, visit http://www.xerox.com/investor.
About Xerox Canada Ltd.
Headquartered in Toronto, Ontario, with regional offices nationwide, Xerox Canada provides extensive, leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size, in industries such as financial services, retail, telecommunications, healthcare, education and transportation. Xerox Canada offers and delivers an exclusive portfolio of leading managed print services (MPS), communication and marketing services (CMS) and specialized business process outsourcing (BPO) – such as managing paper-based work processes – and information technology services. LaserNetworks, a leading managed print services provider, is a wholly-owned subsidiary of Xerox Canada Ltd. For more information visit www.xerox.ca.
About The OTC Group
Based in London, Ontario The OTC Group offers a suite of marketing-technologies as well as print and mail services that maximize the impact of variable and personalization in marketing. Serving an extensive network of automotive dealerships representing all manufacturers as well as other business-to-consumer verticals, OTC provides Options to Communicate through turn-key, on-demand systems. Client portals allow agencies and company marketing departments to create and fulfill marketing campaigns and to measure the effectiveness of campaign segments. Consistently achieving ROI in marketing through personalization and variable engagement technologies, the group achieves above average returns for their clients. Among the suite of OTC’s products are engagement-focused mobile websites, fully-integrated cross-media personalized direct mail, direct-to-neighbor on-demand mail marketing and data list services. www.OTCGC.com
Media Contacts:
Sonia Hakimi, Xerox Canada, 1-416-733-6126, Sonia.Hakimi@xerox.com
Note: To receive RSS news feeds, visit http://news.xerox.com/pr/xerox/rss.aspx. For open commentary, industry perspectives and views visit http://twitter.com/xeroxcorp, XEROX®, XEROX and Design®, iGen™ and iGen4® are trademarks of Xerox in the United States and/or other countries.
Prices, features, specifications, capabilities, appearance and availability of Xerox products and services are subject to change without notice.
