A local fashion startup that was founded by a couple only a few short years ago is launching a line of retro Canadian toques that represent each of the major London neighbourhoods.
That company is the wildly popular dpms., a clothing and graphic design company owned by entrepreneurial couple Daniel Phillips and Meghan Kraft. What started as a hunt for a unique t-shirt design in 2012 from their apartment has become a thriving Canadian lifestyle brand that includes sustainable and locally-sourced products, clothing, and accessories.
In cooperation with Toronto company Tuck Shop Co., dpms. has created a line of hats for the people of London.
This move represents their commitment to their roots as local entrepreneurs, as well as their mission to provide homegrown, patriotic goods to their growing customer base.
The London-centric line of hats is a part of the City of Neighbourhoods initiative that will be revealed Saturday November 15th at the Western Fair Market. Colors and designs for each style of the retro ski toques were chosen to reflect something nostalgic from (some of the most) popular neighbourhoods that make up the city.
Those featured include Old South, Old East Village, Bryron, Old North, and Oakridge. There is also a Forest City hat in shades of green, white, (gold) and black to represent vintage Knights hockey jerseys. “City of Neighbourhoods was created to make people patriotic and proud of their neighbourhood,” explains Meghan, the Director of Operations and Brand Development for dpms. “Everyone loves where they live, and City of Neighbourhoods is one way to show a great, beloved feature of a city that is made up of so many incredible pockets of neighbourhoods, each with its own culture, history, and style”
Their launch of the City of Neighbourhoods line marks dpms.’ first wholesaling experience in London, coincidentally landing at the onset of this year’s Global Entrepreneurship Week. The toques can be found at Channers, Heist, and dpms.’s Western Fair Market shop. They will also eventually be available to purchase in stores on Richmond Row, with additional neighbourhoods being added upon request. (We don’t know it will make it to Richmond for sure but they will be sold at Fire Roasted and a few other small retailers. Also neighborhoods will be added based on feedback from the community not “on request”)
To learn more about dpms., watch their short video at https://www.youtube.com/watch?v=BEZhJ67TzSE
About dpms.
dpms. is a clothing and graphic design company owned by entrepreneurial couple Daniel Phillips and Meghan Kraft.
What started as a hunt for a unique t-shirt design in 2012 from the couple’s apartment has become a widely recognized Canadian lifestyle brand. dpms. combines a passion for sustainability with fashion and design expertise. The London, Ontario based company is the much sought after provider of nostalgic, and often patriotic line of socially-conscious goods.
