Jason Moreau is using his academic background to build on his entrepreneurial future. He is simplifying complicated scientific papers and studies into multi-purpose jargon-free videos through his company, GRABscience.
“GRABscience builds custom, animated explainer videos to simplify and explain your science, technology and innovation to a global audience,” Moreau said.
Moreau began making video representations of processes for labs in 2013 while completing his doctoral studies at Western University. He foresaw the application and need for such videos in several other markets and industries and started producing high quality marketing pieces at competitive prices.
“It is a new approach to providing knowledge outreach, an approach which funnels through the eyes and ears of the public,” he said.
Most GRABscience videos are just about a minute in length, begin with a strong hook to service the short attention span of most viewers and end with a call to action. Moreau is working with a variety of clients including universities and hospitals. He said his transition from academia to entrepreneurship was “seamless” because of a solid network of mentors and business advisors in London. Currently, he is one of the entrepreneurs availing of the services provided at TechAlliance’s MVP Lab.
“It has been quintessential to my business as TechAlliance introduced me to resources and potential investors, who are key to the growth of any new venture,” Moreau said. “I am learning in the real world as opposed to going to a business school.”
Moreau foresees the company growing in the near future with plans of scaling to reach a critical mass.
“We’re trying to position it as a major conduit for scientists to interact with the public and share information,” he said.
Visit http://www.grabscience.com for more information on GRABscience and to watch videos.
