LONDON, Ontario - It's a jungle out there. As ZOO Media Group celebrates its 5th Anniversary this month, the boutique full-service marketing company proves that they have what it takes to thrive among the elite.
When the concept for London, Ontario-based ZOO Media Group was born in 2005, founding partner and creative director, Sandra Dugas, identified an opportunity to service a new marketing niche. What Sandra did not realize was that the initial business model would prove to be so wildly successful. "As a new entrepreneurial venture, it made financial sense to set up a home-based business," says Sandra. "Like most new business owners, I envisioned having a big, shiny downtown office to service our growing list of clients. But as time went by, I quickly realized that not having a large office space did not hinder our business, in fact, there were numerous benefits."
With the advent of new technologies for data transfer, communicating and collaborating, it has become easy for start-ups to be launched by work teams who live in different cities or even on different continents. Soaring employee benefit costs, high lease rates and long commutes are making virtual office spaces more desirable, especially in high-tech and creative industries.
"After the first few years in business, it became obvious that we needed to expand our team of professionals to keep up with our growing roster of clients," comments Chris Dugas, Sandra's husband, partner and production and planning director at ZOO. "Having a virtual office environment presented us with a very unique opportunity. We had access to some of the most talented marketers, graphic designers and web development professionals from both Canada and the U.S. Being able to hand select from such a large pool of talent allowed us to assemble a team who shares our work ethic and our commitment to excellence."
A virtual business opens up possibilities for integrating and enhancing work/life balance like never before. What ZOO has discovered is that the benefits don't stop there. "Both Chris and I previously worked in large corporate offices," says Sandra. "We were accustomed to the interruptions and various obstacles to productivity that comes with that type of work environment. A huge boost to productivity is being able to tailor your own work environment to suit your own personal preferences. Marketing campaigns are complex and time consuming to execute effectively. We are now able to better focus and offer superior attention to detail."
This month, the team at ZOO Media Group celebrate their fifth anniversary. "What separates ZOO from other agencies is the fact that we have team members with industry-specific expertise," says Chris. "We are not confined to a small team of in-house employees, rather we custom select experts that have senior-level experience specific to our clients' needs." Through their innovative approach, ZOO Media Group's clients pay for services that reflect the quality of the work rather than the costs of overhead. "We frequently receive comments from our clients stating that our turnaround times are exceptional and our creative and marketing instincts are 'bang on' - and we have our talented ZOO team to thank for that."
About Zoo Media Group
ZOO Media Group services a growing client base that spans North America from Vancouver to Halifax and Dallas to Miami. Whether you're an established corporation or an entrepreneur looking to grow your business, ZOO Media Group can provide you with a top notch marketing department and will supply the expertise and know-how to serve as your one-stop marketing and graphic design solution.
For more information, please contact:
Sandra Dugas
Partner & Creative Director
Zoo Media Group
519.474.9774
marketing@zoomedia.ca
www.zoomedia.ca
