OAKVILLE, ON, Oct. 28, 2013 /CNW/ - For the first time in the coffee company's 49-year history, Tim Hortons is offering guests in two select markets the opportunity to try a brand new blend of coffee, in addition to its Original premium blend. The new Tim Hortons Dark Roast coffee is available at participating Tim Hortons Cafe & Bake Shop locations in Columbus, Ohio starting today and will be available at participating Tim Hortons restaurants in London, Ontario, starting November 4. During the pilot, guests in these two markets will have the choice between Tim Hortons Original blend and the new Dark Roast blend.
With the launch of this pilot, Tim Hortons is addressing a segment of consumers who have an appreciation for dark roast coffee.
"Coffee drinkers have told us they enjoy variety when it comes to their coffee and according to our research, many of them consumed dark roast coffee in the past month. As a coffee leader, our new Dark Roast is a natural addition to our coffee portfolio," said Dave McKay, vice president beverages, Tim Hortons. "Guests will continue to be able to enjoy their Tim Hortons Original blend but those looking for a darker blend can now get it with the ease and convenience of Tim Hortons; a place they already trust for premium quality coffee."
The Tim Hortons Dark Roast is a brand new blend made from 100 per cent Arabica beans, sourced from the world's most renowned coffee regions. This special blend is roasted to bring out the full, rich flavour and aroma of a dark roast coffee, while ensuring a perfectly smooth finish. [more...]
