Tootsies Shoe Market, a successful Canadian footwear retailer, has launched its first e-commerce website to provide an online shopping experience for all Canadians.
Tootsies Shoe Market has been a bricks and mortar retailer of affordable family footwear in Ontario since 1992. With the launch of its e-commerce website, the store can now easily serve customers outside of Ontario, and across Canada.
Tootsies Shoe Market teamed up with adHOME Creative and over the last two years, adHOME has worked to enhance the Tootsies brand online with a growing Facebook page and digital advertising. This strategy focused on building recognition and a customer base leading up to the e-commence website launch.
“We knew we needed to get into the domain of online sales,” said Dan Bohemier, E-commerce Manager at Tootsie Shoe Market. “adHOME was persistent about us getting into e-commerce and we’re very glad we did. Sales started pouring in from day one.”
The website is built on a robust and responsive e-commerce platform, making it equally accessible on desktop and mobile. It’s exceptionally easy to use and is intentionally cleanly designed, allowing the products to take precedence. Shoppers can browse products by keyword, family member, type of shoe and brand. Operationally, the website seamlessly integrates with Tootsies Shoe Market’s offline POS and inventory system and exports order details for fulfillment with Canada Post.
“Our client’s objective was to increase sales and we knew an e-commerce site was a must,” said adHOME agency partner Mary-Ellen Willard. “We took the time to build up their brand and audience online prior to launch. The online sales and integrated digital presence really takes the Tootsies Shoe Market brand to the next level.”
Tootsies.ca launched May 4, 2015 and sells popular footwear brands for all members of the family, including brands such as Tender Tootsies, Keds, Skechers, New Balance, Clarks, Columbia, Nike, Sperry, Timberland, and more.
About adHOME (adHOMEcreative.com)
adHOME has grown steadily since 1999 to become one of the most successful ad agencies in Southwestern Ontario with 25 full-time employees and an impressive roster of regional and national clients. Its work encompasses all facets of traditional media, web and mobile development, as well as digital services and social media.
About Tootsies Shoe Market (tootsies.ca)
Established in 1992, Tootsies Shoe Market is Canada’s Family Footwear Superstore. From slippers to fashion shoes, walking shoes to technical running shoes, foot care products to winter boots, we offer a variety of products to ensure each family member’s footwear needs are met. Tootsies’ extensive selection includes many name brands such as Tender Tootsies, Lullabies, Walter’s Footcare Products, Columbia, UGG, Toe Warmers, Skechers, Timberland, Crocs, New Balance and Sorel among many others.
FOR MORE INFORMATION:
Mary-Ellen Willard, Partner, adHOME Creative
maryellen@adhomecreative.com | 519-672-9090 x 138
Nathalie Noël, Account Supervisor, adHOME Creative
nathalie@adhomecreative.com | 519-672-9090 x 120
